Facebook Small Business Council
Hi, I’m Sarah, Obeo’s new social media intern. I arrived just in time to participate in the Facebook small business council, the first of its kind in Ireland. The initiative has been in place in the US for a couple of years now and has been a huge success to date. Being a start-up we were delighted to have been selected to be part of the Irish panel alongside some other amazing Irish companies.
The council is focused on providing businesses with insights & best practices from industry experts and those in the field. It also provides us with an opportunity to network with other businesses and to receive one on one support from an account manager at Facebook.
What we got up to!
The first SMB council event took place on Tuesday evening. All the small business owners involved were invited to a dinner in Drury Buildings to meet with the Facebook team. The evening itself was a great way to get all those involved introduced to one another through some chats, laughs and good food! We got to meet some really inspiring people there and learn the story of their businesses and the way in which social media marketing has helped them to grow and evolve.
On Wednesday we had the first official council session in the Facebook headquarters in Grand Canal Docks. Talk about an amazing place to work. We had total office envy! From sweet carts to foosball tables, to a fully catered breakfast and lunch, Facebook sure know how to take care of their employees. Aside from the super cool office the day itself was highly engaging and informative. Firstly we were given a run through of Facebook’s proposed product road map which sparked some interesting debate among council participants. There seems to be some really great products in the pipeline at present and we are excited to see how they could work for us.
The latter half of the day, following our delish lunch, saw us being exposed to some really great ideas on how we could create better content using a few nifty apps. It was fascinating to see how apps had helped other companies to create truly engaging content without breaking the bank. We also received a run through on Business Manager best practices & how to best use the platform to drive results.
Overall, we felt that the day was a huge success. We left armed with new knowledge, ready to tackle the social media world head on and hopefully continue to grow our business online. In addition, we also made some great new connections with other Irish businesses! It’s always nice to see some familiar faces like Catherine from Boutique Bake, Ruth from Appassionata and Brendan from Lennon Courtney. And we loved meeting lots of new people too from The Burren Perfumery, Strong Roots and Life Style Sports. But it wasn’t just starts-ups like Well Nice Pops there was also long established companies like Magee of Donegal, Aran Sweater Market and Kerrigan’s Craft Butchers. There was also some companies we will definitely be learning a thing or two from like Folkster and Ronan Cullen Flooring.
Huge thanks to the Facebook team for having us. We are looking forward to continuing to work alongside the team and can’t wait to see what more they have in store for us!
– Sarah x