“WE WERE TIRED OF SMELLY BINS AND LEAKY LINERS.
THE OBEO FOOD WASTE BOX IS THE EASIEST, CLEANEST WAY TO DEAL WITH FOOD WASTE.
Recycling food waste can be pretty gross. We all know it’s the right thing to do and soon, most of us will have to do it, but that doesn’t make it any less disgusting. Using a caddy or bioplastic bag to collect vegetable peelings, leftovers and food scraps can quickly become a smelly, sloppy job. (Think ‘bin juice’. Think maggots. Think ewwww.)
We’re Kate and Liz, and we knew there absolutely had to be a better way…
When Kate was a kid, her resourceful family recycled and upcycled, long before it was cool and trendy. At the same time, Liz’s parents grew all their vegetables, recycled the family’s food waste and made their own compost. They both always had a keen interest in the environment.
We met by chance in 2010 and really hit it off. So we set about building our first business, a successful homewares design studio called Klickity. But then we wanted to do something more. We wanted to change the world, a few kilos of food waste at a time.
We dreamt up a compostable little box that could sit on the kitchen counter and be thrown straight into the brown bin when it was full.
Turns out that making such a simple product is a pretty complicated job. It took us two years. The first prototype was made from glued-together newspaper and was too labour-intensive. The next prototype couldn’t cope with wet waste. The one after that was too expensive to produce.
But the final prototype was pretty much perfect. Not too costly to produce, strong enough to cope with whatever food waste was thrown in it, good-looking enough to be on show in any kitchen.
All we had to do was find a manufacturer who believed in Obeo as much as we did. We scoured the planet, tried hundreds and hadn’t much luck, until a forward-thinking company in the UK said a big, enthusiastic Yes to making Obeo boxes.
Once Obeo boxes were in production, they started to fly off supermarket shelves straight away. Soon, we could hardly keep up with demand.
Everyone who tries Obeo loves it, because it works. It’s easy-to-use, sturdy and holds up to 2kg of food waste. It’s water-resistant and closes tight so it keeps those nasty smells locked away.
It’s bye bye to smells, mess and bin juice, and hello to fuss-free recycling.
At Obeo and we’re thrilled that our product makes people’s lives easier and their homes fresher.
Obeo customers are part of something bigger. Every pack of Obeo they use diverts 10kg of waste from landfill, so they’re helping to save the world, one little brown box at a time.
Obeo combines the letter ‘o’, which represents a cycle, and the Irish word ‘beo’, which means ‘life’. Together in the word Obeo, they symbolise the continuous life cycle of food waste or, as we like to call it, The Food Loop.
From microplastics in our drinking water to floating plastic islands in our oceans, there is no doubt that we need to reduce our dependence on synthetic products. But how? At Obeo HQ we’ve been exploring the little changes that we can make in the home to reduce our use of disposable plastic products.
The result is Obeo Living, a range of convenient, plastic-free and eco-friendly products. These include; compostable paper sandwich bags, natural fibre dish brushes and super-strong garden waste sacks. Little changes that make a big difference.